Qatar General View
Back

Pregnancy and baby care

Digital health platform which allows women to track their pregnancies from conception to early childhood through personalized content, tips, notifications, tools, checklists and milestone tracking.

Key Benefits

Less stressful pregnancy

and early baby care journeys, through increased knowledge and a holistic understanding of the birth process and milestones. Tips and advice are dispensed at every stage of the process.

Highly empowered parents

through accessing a number of services including tools, trackers and check-lists, schedule managers, etc.

Reduced pressure

on medical facilities by providing accessible and convenient care online

Related Personas

Environment
Healthcare
Sports
Maria
Manager at Microsoft
Maria

Age

31

Status

Married

Country

🇶🇦

About Maria

Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.

Income Level
50%
Tech Knowledge
90%

User Journey

1
Maria is overwhelmed by managing her pregnancy, ands he downloads the pregnancy and baby care app Maria indicates her stage of pregnancy on the app and receives customized medical advice, fitness and diet plans
2
3
4
5

Potential Service Features

  • Personalized advice
  • Feedback and reviews
  • Telemedicine
  • Electronic payments
  • Insurance company synchronization
  • Automated notifications
  • Electronic payments
  • Insurance company synchronization
  • Automated notifications

Implementation Analysis

IMPLEMENTATION TIMELINE

ShortMediumLong

TECHNOLOGY COMMERCIAL VIABILITY

Currently viableViable in Short TermViable in Long Term

REGULATORY CONDUCIVENESS

FavorableChallengingComplex

INVESTMENT REQUIREMENTS

SmallMediumLarge

Key Implementation Considerations

1

High competence in UI/UX, data integrations, integration with IoT, wearable devices.and with social media platforms.

2

Research phase to identify existing APIs that can be built on, entities with useful data and enablers for use case development, and a concept design phase to develop a comprehensive PoC

3

To be developed for all people involved in the pregnancy care process.

4

UX/UI, data integration, and live focus group assessments to optimize user experience and ensure rapid adoption

Relevant Tech Solutions