
Pregnancy and baby care
Digital health platform which allows women to track their pregnancies from conception to early childhood through personalized content, tips, notifications, tools, checklists and milestone tracking.

Key Benefits
Less stressful pregnancy
and early baby care journeys, through increased knowledge and a holistic understanding of the birth process and milestones. Tips and advice are dispensed at every stage of the process.
Highly empowered parents
through accessing a number of services including tools, trackers and check-lists, schedule managers, etc.
Reduced pressure
on medical facilities by providing accessible and convenient care online
Related Personas

Age
31
Status
Married
Country

About Maria
Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.
User Journey
Potential Service Features
- •Personalized advice
- •Feedback and reviews
- •Telemedicine
- •Electronic payments
- •Insurance company synchronization
- •Automated notifications
- •Electronic payments
- •Insurance company synchronization
- •Automated notifications
Implementation Analysis
IMPLEMENTATION TIMELINE
TECHNOLOGY COMMERCIAL VIABILITY
REGULATORY CONDUCIVENESS
INVESTMENT REQUIREMENTS
Key Implementation Considerations
High competence in UI/UX, data integrations, integration with IoT, wearable devices.and with social media platforms.
Research phase to identify existing APIs that can be built on, entities with useful data and enablers for use case development, and a concept design phase to develop a comprehensive PoC
To be developed for all people involved in the pregnancy care process.
UX/UI, data integration, and live focus group assessments to optimize user experience and ensure rapid adoption



