Public Transportation Social Listening
Enhance Qatar's public transportation quality of service by continuously monitoring social media channels and deploying predictive and reactive rectifying measures. Social Listening promotes enhanced customer care and strategically positions Qatar's public transportation brand positively within the community.
Impacted Stakeholders
Key Benefits
Passive Feedback Capturing
Public transportation operators capture all traveler feedback through unconventional channels, by closely monitoring social media channels.
Enhanced Service Levels
Near real-time feedback capturing allows public transportation operators to promptly intervene and work towards delivering a more pleasant traveler experience.
User Journey
1
Traveler spots food leftovers on the metro and captures a picture with his mobile phone’s camera
2
3
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5
Potential Service Features
- •Alerts and Notifications
- •Multilingual Monitoring
- •Social Listening Dashboard
Implementation Analysis
Implementation Timeline
ShortMediumLong
Regulatory Conduciveness
FavorableChallengedComplex
Technology Commercial Viability
Currently ViableViable in Short TermViable in Long Term
Investment Requirements
LowMediumHigh
Key Implementation Considerations
1
Deployment of a multifunction agile response team
2
Policies for data privacy and social media cybercrime
Conceptual Diagram
Relevant Tech Solutions
