AR Fan Experience
Use of AR, VR and MR to provide fans with an opportunity to experience the excitement of an event or professional sport, both inside and outside of the stadium
Key Benefits
Improve fan experience
by using AR technology during event streaming
Increase sponsor reach
by recording fan interaction data, providing a new niche/channel for business owners
Improve event delivery
by offering fans a more engaging solution to watch the event
Related Personas
Age
14
Status
Single
Country
About Rashed
Student & Amateur Football Player
Age
42
Country
About Salem
Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.
Age
24
Country
About Sultan
Sultan is an ambitious student pursuing his masters degree in Qatar university. He likes to lead an active life, volunteering and attending events. However, Sultan finds moving around the city inconvenient and feels confined to the family driver and his availability. He would like to feel more independent in his mobility and day to day activities and to be able to practice for his national athletics competitions.
Age
22
Country
About Sport Fan
A group of 4 friends (Andrea, Valentina, Elena and Laura) have long waited for this moment to come. Their national team has qualified for the World Cup 2022 in Qatar and they have decided to watch the games live. They would like to explore Qatar, and immerse themselves in the local culture and activities.
Age
14
Status
Single
Country
About Rashed
Student & Amateur Football Player
Age
42
Status
Country
About Salem
Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.
Age
24
Status
Country
About Sultan
Sultan is an ambitious student pursuing his masters degree in Qatar university. He likes to lead an active life, volunteering and attending events. However, Sultan finds moving around the city inconvenient and feels confined to the family driver and his availability. He would like to feel more independent in his mobility and day to day activities and to be able to practice for his national athletics competitions.
Age
22
Status
Country
About Sport Fan
A group of 4 friends (Andrea, Valentina, Elena and Laura) have long waited for this moment to come. Their national team has qualified for the World Cup 2022 in Qatar and they have decided to watch the games live. They would like to explore Qatar, and immerse themselves in the local culture and activities.
User Journey
Potential Service Features
- •3D Athlete Renderings
- •Augmented Sponsorships
- •Content Infotainment
- •Augmented in-game statistics
- •Fanzone Interactions
- •Link to Social Media
- •Augmented in-game statistics
- •Fanzone Interactions
- •Link to Social Media
Implementation Analysis
IMPLEMENTATION TIMELINE
TECHNOLOGY COMMERCIAL VIABILITY
REGULATORY CONDUCIVENESS
INVESTMENT REQUIREMENTS
Key Implementation Considerations
High competence in establishing gamified AR experiences within applications and at experience centers
Research and concept detailing phases to identify existing APIs that can be built on, entities with useful data, enablers for smart service development, and a comprehensive PoC to validate technology
To be developed across all stadiums for major one-off events
User experience and 3D image quality testing to ensure rapid adoption