Fan Loyalty Program
A loyalty program that rewards fans for engagement in events, by providing in-game incentives, sports participation opportunities and product benefits, in return for every QAR spent and engagement through media channels
Key Benefits
Increase participation
by growing activity awareness and providing incentives to spend on sports activities
Increase ticket sales
by incentivizing fans to visit the country and attend more games
Generate operator revenue
by introducing new participants and increasing customer spend-per-head
Related Personas
Age
14
Status
Single
Country
About Rashed
Student & Amateur Football Player
Age
42
Country
About Salem
Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.
Age
24
Country
About Sultan
Sultan is an ambitious student pursuing his masters degree in Qatar university. He likes to lead an active life, volunteering and attending events. However, Sultan finds moving around the city inconvenient and feels confined to the family driver and his availability. He would like to feel more independent in his mobility and day to day activities and to be able to practice for his national athletics competitions.
Age
22
Country
About Sport Fan
A group of 4 friends (Andrea, Valentina, Elena and Laura) have long waited for this moment to come. Their national team has qualified for the World Cup 2022 in Qatar and they have decided to watch the games live. They would like to explore Qatar, and immerse themselves in the local culture and activities.
Age
27
Status
Single
Country
About Jordi
Having spent nearly a decade as a professional footballer, Jordi is probably at the peak of is career, playing for one of the top clubs in the world. Unfortunately, he’s just had an injury that will restrict him from playing for a while.
Age
14
Status
Single
Country
About Rashed
Student & Amateur Football Player
Age
42
Status
Country
About Salem
Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.
Age
24
Status
Country
About Sultan
Sultan is an ambitious student pursuing his masters degree in Qatar university. He likes to lead an active life, volunteering and attending events. However, Sultan finds moving around the city inconvenient and feels confined to the family driver and his availability. He would like to feel more independent in his mobility and day to day activities and to be able to practice for his national athletics competitions.
Age
22
Status
Country
About Sport Fan
A group of 4 friends (Andrea, Valentina, Elena and Laura) have long waited for this moment to come. Their national team has qualified for the World Cup 2022 in Qatar and they have decided to watch the games live. They would like to explore Qatar, and immerse themselves in the local culture and activities.
Age
27
Status
Single
Country
About Jordi
Having spent nearly a decade as a professional footballer, Jordi is probably at the peak of is career, playing for one of the top clubs in the world. Unfortunately, he’s just had an injury that will restrict him from playing for a while.
User Journey
Potential Service Features
- •Customizable home feed
- •Online Booking System
- •Link to social media
- •Data profiling
- •Nationwide facility information
- •Automated waiting lists
- •Data profiling
- •Nationwide facility information
- •Automated waiting lists
Implementation Analysis
IMPLEMENTATION TIMELINE
TECHNOLOGY COMMERCIAL VIABILITY
REGULATORY CONDUCIVENESS
INVESTMENT REQUIREMENTS
Key Implementation Considerations
High competence in data integrations, UI/UX, and rewards/loyalty programs
Research and concept detailing phases to identify existing APIs that can be built on, entities with useful data, enablers for smart service development, and a comprehensive PoC to validate technology
To be developed for hospitality, food, transportation, commerce, and all activity opportunities to motivate spending in Qatar, tailored to sports events (especially major one-off events)
UX/UI, cross sector data integrations, and loyalty program testing to ensure rapid adoption