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Medication adherence

Digital and artificial intelligence driven solution deploying gamification, behavioral economics, and support to engage, educate, and motivate patients to adhere to treatment and medication plans. The platform includes a specific module for children with disabilities as they suffer from seizures

Key Benefits

Improved health

by encouraging positive AI powered patient tailored habit formation

Increased ease

of medication adherence through smart tracking, automated notifications and positive reinforcement

Reduced pressure

on medical facilities through continuous monitoring and evaluation of medication adherence

Related Personas

Healthcare
Sports
Rashed
Student & Amateur Football Player
Rashed

Age

14

Status

Single

Country

🇶🇦

About Rashed

Student & Amateur Football Player

Income Level
30%
Tech Knowledge
90%
Logistics
John
Company Owner at Logistic Company
John

Age

55

Status

Country

🇶🇦

About John

John has 20 years of experience in logistics. Before establishing his own business, he worked as a director in one of the sector’s leading companies. It is his fifth year in Qatar. His biggest ambition is to bring the best practices to his company and lead by adopting the latest technology trends. John has very little time to exercise or take care of his health. He is obese and has developed type 2 diabetes over the years.

Income Level
90%
Tech Knowledge
80%
Sultan
Master Student
Sultan

Age

24

Status

Country

🇶🇦

About Sultan

Sultan is an ambitious student pursuing his masters degree in Qatar university. He likes to lead an active life, volunteering and attending events. However, Sultan finds moving around the city inconvenient and feels confined to the family driver and his availability. He would like to feel more independent in his mobility and day to day activities and to be able to practice for his national athletics competitions.

Income Level
50%
Tech Knowledge
90%
Healthcare
Omar
Retired
Omar

Age

78

Status

Married

Country

🇶🇦

About Omar

Being born and raised in Qatar, Omar is now in his late 70’s. His wife, son, and grand daughter/son all reside in the same household. His biggest supporter is his wife throughout the day. Omar needs to see his healthcare provider regularly and follow his recommendations for screening and preventative measures

Income Level
80%
Tech Knowledge
30%

User Journey

1
Sultan is recovering from an illness at home but finds it hard to consistently follow his medication plan, he logs onto the Medication adherence Sultan enters the treatment plan and medication schedule or receive it directly on the platform from his physician
2
3
4
5

Potential Service Features

  • Personal goals and rewards
  • Scoreboards
  • Dashboard customization
  • Automated notifications
  • Social media integration
  • Automated distress notifications

Implementation Analysis

IMPLEMENTATION TIMELINE

ShortMediumLong

TECHNOLOGY COMMERCIAL VIABILITY

Currently viableViable in Short TermViable in Long Term

REGULATORY CONDUCIVENESS

FavourableChallengingComplex

INVESTMENT REQUIREMENTS

SmallMediumLarge

Key Implementation Considerations

1

High competence in UI/UX, data integrations, and establishing gamified experiences.

2

Research phase to identify existing APIs that can be built on, entities with useful data and enablers for use case development, and a concept design phase to develop a comprehensive PoC

3

To be developed and scaled across all society age groups and social groups with the aid of targeted marketing.

4

UX/UI, data integration and live focus group assessments to optimize user experience and ensure rapid adoption.

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