Social Media Influencer Toolkit
Use of social media influencers to champion the concept of being fit and healthy among Qatar’s population
Key Benefits
Increase participation
by having social media influencers offer digital pre-recorded e-classes to users
Increase awareness
by promoting sports breakthroughs through a worldwide network of followers
Develop legacy
by using the reach of influencers to engage with a wider audience
Related Personas
Age
31
Status
Married
Country
About Maria
Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.
Age
14
Status
Single
Country
About Rashed
Student & Amateur Football Player
Age
24
Country
About Sultan
Sultan is an ambitious student pursuing his masters degree in Qatar university. He likes to lead an active life, volunteering and attending events. However, Sultan finds moving around the city inconvenient and feels confined to the family driver and his availability. He would like to feel more independent in his mobility and day to day activities and to be able to practice for his national athletics competitions.
Age
22
Country
About Sport Fan
A group of 4 friends (Andrea, Valentina, Elena and Laura) have long waited for this moment to come. Their national team has qualified for the World Cup 2022 in Qatar and they have decided to watch the games live. They would like to explore Qatar, and immerse themselves in the local culture and activities.
Age
31
Status
Married
Country
About Maria
Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.
Age
14
Status
Single
Country
About Rashed
Student & Amateur Football Player
Age
24
Status
Country
About Sultan
Sultan is an ambitious student pursuing his masters degree in Qatar university. He likes to lead an active life, volunteering and attending events. However, Sultan finds moving around the city inconvenient and feels confined to the family driver and his availability. He would like to feel more independent in his mobility and day to day activities and to be able to practice for his national athletics competitions.
Age
22
Status
Country
About Sport Fan
A group of 4 friends (Andrea, Valentina, Elena and Laura) have long waited for this moment to come. Their national team has qualified for the World Cup 2022 in Qatar and they have decided to watch the games live. They would like to explore Qatar, and immerse themselves in the local culture and activities.
User Journey
Potential Service Features
- •Community engagement
- •Webinars
- •Data profiling
- •Professional know-how
- •Virtual classes
- •Media Featuring
- •Professional know-how
- •Virtual classes
- •Media Featuring
Implementation Analysis
IMPLEMENTATION TIMELINE
TECHNOLOGY COMMERCIAL VIABILITY
REGULATORY CONDUCIVENESS
INVESTMENT REQUIREMENTS
Key Implementation Considerations
High competence in working with data integrations and existing social media platforms, understanding local cultural norms and leveraging global consumer reach especially among Qatari citizens
Discovery Phase Research phase to identify existing APIs that can be built on, entities with useful data and enablers for smart service development, and a concept design phase to develop a comprehensive PoC
To be adopted to raise awareness about sports events, importance of physical activity, or to explain fundamental sports exercises via e-classrooms across all social and age groups
Data integration, content quality, and UX/UI testing to ensure the relevance of the experience and rapid engagement of users