
Digital therapeutics for anxiety & depression
Online mental health platform providing customized Cognitive Behavioral Therapy (CBT) programs where the user can learn effective techniques and culturally relevant tools to help live with anxiety or depression, with the option to receive one-on-one support from a personal therapist. The platform includes a specific module for adolescents, children and adolescents with disabilities

Key Benefits
Sustainably improving mental health
as well as reducing stress and anxiety through personalized programs leveraging CBT and the support of a personal therapist
Supporting community
in coping with stress, anxiety and depression through forums
Collecting data and monitoring KPI's
on children and adolescents to measure progress towards the population group targets
Related Personas

Age
31
Status
Married
Country

About Maria
Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.

Age
14
Status
Single
Country

About Rashed
Student & Amateur Football Player

Age
46
Country

About Abdulaziz
Opening in 2022, the mall is expected to receive a high number of visitors in a short period of time. While the design phase is being finalized, the municipality will be closely monitoring energy usage through construction. Moreover, the mall will have to adapt to different seasonal trends including hot summers, unusual opening patterns during Ramadan months, and high visitor traffic from large events. This high-stress of managing this business has left Abdulaziz to retain his heavy smoking habits.

Age
34
Status
Single
Country

About Sajit
Sajit moved to Qatar only a few months ago with big hopes. It is his first time trying to make it in a big city, but he is determined to prove that he has what it takes. Not speaking any English nor Arabic is currently his biggest barrier, but as a hard worker, he manages to get by and make a humble living. He is hoping to start a family and have a decent income, one day, here in Qatar.

Age
42
Status
Divorced
Country

About David
Out from the UK office, David has been working at the same logistics company for many years. He is now a senior manager and responsible of all the company’s activities in Qatar. Due to his role, he visits Qatar about once every month. He is divorced with no kids.

Age
55
Country

About John
John has 20 years of experience in logistics. Before establishing his own business, he worked as a director in one of the sector’s leading companies. It is his fifth year in Qatar. His biggest ambition is to bring the best practices to his company and lead by adopting the latest technology trends. John has very little time to exercise or take care of his health. He is obese and has developed type 2 diabetes over the years.

Age
24
Country

About Sultan
Sultan is an ambitious student pursuing his masters degree in Qatar university. He likes to lead an active life, volunteering and attending events. However, Sultan finds moving around the city inconvenient and feels confined to the family driver and his availability. He would like to feel more independent in his mobility and day to day activities and to be able to practice for his national athletics competitions.

Age
78
Status
Married
Country

About Omar
Being born and raised in Qatar, Omar is now in his late 70’s. His wife, son, and grand daughter/son all reside in the same household. His biggest supporter is his wife throughout the day. Omar needs to see his healthcare provider regularly and follow his recommendations for screening and preventative measures
User Journey
Potential Service Features
- •Personalized recommendations
- •Online community and support
- •Automated notifications
- •Automated reminders
- •Module for children and adolescents
- •Module for adolescents with disabilities
Implementation Analysis
IMPLEMENTATION TIMELINE
TECHNOLOGY COMMERCIAL VIABILITY
REGULATORY CONDUCIVENESS
INVESTMENT REQUIREMENTS
Key Implementation Considerations
Vendor Selection High competence in UI/UX, data integrations, and integration with IoT and wearable devices.
Discovery Phase Research phase to identify existing APIs that can be built on, entities with useful data and enablers for use case development, and a concept design phase to develop a comprehensive PoC
Development To be developed for all society age groups and social groups with the aid of targeted marketing
Testing & Monitoring UX/UI, data integration, and live focus group assessments to optimize the user experience and ensure rapid adoption.



