Food Market Platform
Central online marketplace for agricultural producers in Qatar that simplifies their distribution process by commoditizing their products and selling through digital auctions to retailers & wholesalers
Key Benefits
Reduce administrative costs for farmers
by pooling their products in a central location and selling them on auction
Increase market for local products
by providing a central platform for retailers & wholesalers to view and purchase them
Increase local products’ quality
with a inspection & grading system that helps remove lower quality products & motivates farmers
Related Personas
Age
42
Country
About Khalid
Khalid produces tomatoes, potatoes, cucumbers & eggplant. 17% of vegetables consumed in Qatar are sourced locally and he thinks that the local market size will be on the rise in the near future. Soil in Qatar may not be very fertile, and the water quality is not always great, but as agricultural technologies keep improving, there is no reason for Khalid’s business not to grow.
Age
42
Status
Country
About Khalid
Khalid produces tomatoes, potatoes, cucumbers & eggplant. 17% of vegetables consumed in Qatar are sourced locally and he thinks that the local market size will be on the rise in the near future. Soil in Qatar may not be very fertile, and the water quality is not always great, but as agricultural technologies keep improving, there is no reason for Khalid’s business not to grow.
User Journey
Potential Service Features
- •Secure accounts for buyers and sellers
- •Dynamic Prices & Price Discovery
- •Filtering & Search options for buyers
- •Daily inventory updates
- •Quality Inspections & Scores
- •Integration with logistics providers
Implementation Analysis
IMPLEMENTATION TIMELINE
TECHNICAL COMMERCIAL VIABILITY
REGULATORY CONDUCIVENESS
INVESTMENT REQUIREMENTS
Key Implementation Considerations
Vendor Selection Due diligence to identify ones with high competence in UI/UX, eCommerce solutions, commodities market making and pricing analytics
Discovery Phase Research phase to identify existing APIs that can be built on, current food sales & logistics process, and enablers for use case development
Development Collaboration with retailers, wholesalers, logistics firms and farmers to produce a web platform & app that simplifies the sales process
Testing & Monitoring UX testing to optimize dashboard layout, alerts & auction process based on customer response & feedback
Relevant Tech Solutions
