P2P Agriculture
Online Farmers-to-Farmers marketplace specialized on renting and sharing agricultural equipment (e.g. tractors), selling used tools as well as sharing farming resources (e.g. seeds, compost) in order to support local farmers in their operations
Key Benefits
Generate additional revenue
for farmers by renting out idling resources
Access to specialized rental tools
for farmers when needed
Increased local production efficiency
Increased local production efficiency
Related Personas
Age
42
Country
About Khalid
Khalid produces tomatoes, potatoes, cucumbers & eggplant. 17% of vegetables consumed in Qatar are sourced locally and he thinks that the local market size will be on the rise in the near future. Soil in Qatar may not be very fertile, and the water quality is not always great, but as agricultural technologies keep improving, there is no reason for Khalid’s business not to grow.
Age
42
Status
Country
About Khalid
Khalid produces tomatoes, potatoes, cucumbers & eggplant. 17% of vegetables consumed in Qatar are sourced locally and he thinks that the local market size will be on the rise in the near future. Soil in Qatar may not be very fertile, and the water quality is not always great, but as agricultural technologies keep improving, there is no reason for Khalid’s business not to grow.
User Journey
Potential Service Features
- •Secure Payment Processing
- •Real-time availability state of equipment & services
- •3rd Party Insurance Integration
- •National Visibility of transactions for MME
Implementation Analysis
IMPLEMENTATION TIMELINE
TECHNOLOGY COMMERCIAL VIABILITY
REGULATORY CONDUCIVENESS
INVESTMENT REQUIREMENTS
Key Implementation Considerations
Vendor Selection Due diligence to identify ones with high competence in UI/UX, rental insurance, and equipment rentals /transfers logistics & warehousing
Discovery Phase Research phase to identify existing APIs that can be built on, local agr. inputs/equipment supply chains, and enablers for use case development
Development Collaborative process with farmers & MME to roll out the platform, ideally with alongside implementation of Digital Farmer Community
Testing & Monitoring UX testing to optimize app layout for farmers’ ease, monitoring of transactions & insurance claims for fraud
Relevant Tech Solutions
