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Smart Electricity Experience & Insights

A digital analytics solution to support Smart Meters in enabling dynamic pricing, easing billing & monitoring, empowering personalized offerings for consumers and collecting electricity consumption data on a national-level supporting supply planning & public policy.

Project Owner
Kahramaa

Key Benefits

Enable multitude of sustainability related use cases

based on the collection of real-time consumption data to a central platform

Optimize demand management & grid stability

for utilities and thus enable suitable reactions on dynamics in real-time and reduce electricity loss

Support governmental stakeholders in sustainability programs

by providing details on consumption behaviour and trends on a national level

Related Personas

Environment
Healthcare
Sports
Maria
Manager at Microsoft
Maria

Age

31

Status

Married

Country

🇶🇦

About Maria

Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.

Income Level
50%
Tech Knowledge
90%
Environment
Khalid
Farmer
Khalid

Age

42

Status

Country

🇶🇦

About Khalid

Khalid produces tomatoes, potatoes, cucumbers & eggplant. 17% of vegetables consumed in Qatar are sourced locally and he thinks that the local market size will be on the rise in the near future. Soil in Qatar may not be very fertile, and the water quality is not always great, but as agricultural technologies keep improving, there is no reason for Khalid’s business not to grow.

Income Level
50%
Tech Knowledge
90%
Logistics
Sports
Salem
Retail Business Owner
Salem

Age

42

Status

Country

🇶🇦

About Salem

Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.

Income Level
90%
Tech Knowledge
50%
Environment
Abdulaziz
Commercial Building Owner
Abdulaziz

Age

46

Status

Country

🇶🇦

About Abdulaziz

Opening in 2022, the mall is expected to receive a high number of visitors in a short period of time. While the design phase is being finalized, the municipality will be closely monitoring energy usage through construction. Moreover, the mall will have to adapt to different seasonal trends including hot summers, unusual opening patterns during Ramadan months, and high visitor traffic from large events. This high-stress of managing this business has left Abdulaziz to retain his heavy smoking habits.

Income Level
90%
Tech Knowledge
50%

User Journey

1
Maria learns that Kahramaa rolls out Smart Water & Electricity Experience & Insights app alongside the smart meter rollout at residential buildings and decides to have a try
2
3
4
5

Potential Service Features

  • KahraMaa app integration
  • Live Bill Calculation
  • Room specific usage data
  • Realtime data feed
  • Dynamic Tariff Pricing

Implementation Analysis

IMPLEMENTATION TIMELINE

ShortMediumLong

TECHNICAL COMMERCIAL VIABILITY

Currently ViableViable in Short TermViable in Long Term

REGULATORY CONDUCIVENESS

FavorableChallengingComplex

INVESTMENT REQUIREMENTS

SmallMediumMedium

Key Implementation Considerations

1

Vendor Selection Due diligence to identify ones with high competence in UI/UX, utility usage specification, data analytics & forward data integration APIs

2

Discovery Phase Research phase to identify existing APIs that can be built on, user response to dynamic tariffs, and enablers for use case development

3

Development Parallel process alongside meter rollout to produce an app for all KahraMaa customers that’s available on major phone OS and on the Web

4

Testing & Monitoring UX testing to optimize app layout, alerts & pricing scheme based on customer response & feedback

Relevant Tech Solutions