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Social Media Talent ID

Use of intelligent analytics to proactively look for talented athletes in all sports video footage uploaded on social media

Key Benefits

Improve talent ID

by reaching out to more individuals during the scouting process

Increase efficiency

by automating processes and digital tools

Grow Olympic Success

by increasing the ‘funnel’ of talented athletes

Related Personas

Healthcare
Sports
Rashed
Student & Amateur Football Player
Rashed

Age

14

Status

Single

Country

🇶🇦

About Rashed

Student & Amateur Football Player

Income Level
30%
Tech Knowledge
90%
Sultan
Master Student
Sultan

Age

24

Status

Country

🇶🇦

About Sultan

Sultan is an ambitious student pursuing his masters degree in Qatar university. He likes to lead an active life, volunteering and attending events. However, Sultan finds moving around the city inconvenient and feels confined to the family driver and his availability. He would like to feel more independent in his mobility and day to day activities and to be able to practice for his national athletics competitions.

Income Level
50%
Tech Knowledge
90%
Sports
Jordi
Professional Football Player
Jordi

Age

27

Status

Single

Country

🇶🇦

About Jordi

Having spent nearly a decade as a professional footballer, Jordi is probably at the peak of is career, playing for one of the top clubs in the world. Unfortunately, he’s just had an injury that will restrict him from playing for a while.

Income Level
90%
Tech Knowledge
90%

User Journey

1
A football freestyler regularly posts videos of his skills on social media
2
3
4
5

Potential Service Features

  • ID Identifier
  • Link to health records
  • Video sharing
  • Contract signing
  • Link to Performance Records
  • Link to Social Media
  • Contract signing
  • Link to Performance Records
  • Link to Social Media

Implementation Analysis

IMPLEMENTATION TIMELINE

ShortMediumLong

TECHNOLOGY COMMERCIAL VIABILITY

Currently ViableViable in Short TermViable in Long Term

REGULATORY CONDUCIVENESS

FavorableChallengingComplex

INVESTMENT REQUIREMENTS

SmallMediumLarge

Key Implementation Considerations

1

High competence in mining for content in videos uploaded on social media and in building neural network models over dynamic and live data

2

Research phase to identify existing APIs that can be built on, entities with useful data and enablers for smart service development, and a concept design phase to develop a comprehensive PoC

3

To be developed and used by coaches and national federations to assess all potential talent among all age groups

4

Data quality monitoring to ensure effective data feed from social media scrapings and mining, in addition to efficient data processing, while ensuring robust performance through quality testing of the final deliverable

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