Contextual Indoor Navigation
Providing indoor information delivery and navigation for key locations such as the airport, malls, stadiums and landmarks; the Contextual Indoor Navigation service is accessible via smartphone or kiosks and can deliver turn-by-turn navigation within a certain location along with any potential points of interests for the user.
Impacted Stakeholders
Key Benefits
Increased Productivity
Valuable productive time is given back to users from time otherwise lost navigating large indoor spaces.
Diversified Revenue Generation
Commercial entities can leverage the service as a marketing tool to advertise products and points of interests in users’ proximity.
User Journey
1
A traveler looks up a point of interest on his phone
2
3
4
5
Potential Service Features
- •Turn-By-Turn Navigation
- •Visitor Surveys
- •Augmented Reality Navigation
- •Targeted Advertising
Implementation Analysis
Implementation Timeline
Short MediumLong
Regulatory Conduciveness
FavorableChallengedComplex
Technology Commercial Viability
Currently ViableViable in Short TermViable in Long Term
Investment Requirements
LowMediumHigh
Key Implementation Considerations
1
Network and internet connectivity in indoor spaces
2
Supporting infrastructure for accurate indoor navigation
3
Confidentiality and security of indoor mapping information
Conceptual Diagram
Relevant Tech Solutions
