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Digital Travel Guide

Provide travelers access to a digital travel guide that is delivered through a mobile application, an in-taxi screen or public transportation kiosk.

Key Benefits

Contextual Information Delivery

Based on users’ access locations, real-time contextual information is delivered at their fingertips, enabling them to browse diverse source through a single channel.

Diversified Revenue Generation

Commercial entities can leverage the service as a marketing tool to advertise products and points of interests in users’ proximity.

Tailored Public Transportation Services

Users can identify themselves at the kiosks and receive personalized services as per their preferences (e.g. special need requirements, preferred vehicle modes).

User Journey

1
Traveler enters a metro station and walks up to the Digital Travel Guide kiosk
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Potential Service Features

  • NFC Enabled Identification
  • Biometric Identification
  • Saved Favorite Points Of Interest
  • Traveler Feedback Form
  • Automated Day Planner

Implementation Analysis

Implementation Timeline progress 50%

ShortMediumLong

Regulatory Conduciveness

FavorableChallengedComplex

Technology Commercial Viability

Currently ViableViable in Short TermViable in Long Term

Investment Requirements

LowMediumHigh

Key Implementation Considerations

1

Traveler identification and sign-on

2

Integration and participation of diversified data sources (e.g., hotels restaurants, malls)

3

Policies and standards for data collection

4

User-centric and intuitive interface design

Conceptual Diagram

Relevant Tech Solutions