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Sustainability Readiness Index

Application that is leveraging input on users’ resource consumption & life habits to determine a personalized carbon footprint index. Users are able to retrieve statistics on main drivers and receive tailored recommendations to adjust their actions

Key Benefits

Identify main drivers on Qatar’s sustainability indicators

to support policy making & prioritize supporting initiatives

Raise awareness on sustainability

& sustainable consumption habits

Simplify governmental assessment of residential and business carbon footprint

with unified index & ease international comparison

Related Personas

Environment
Healthcare
Sports
Maria
Manager at Microsoft
Maria

Age

31

Status

Married

Country

🇶🇦

About Maria

Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.

Income Level
50%
Tech Knowledge
90%
Environment
Khalid
Farmer
Khalid

Age

42

Status

Country

🇶🇦

About Khalid

Khalid produces tomatoes, potatoes, cucumbers & eggplant. 17% of vegetables consumed in Qatar are sourced locally and he thinks that the local market size will be on the rise in the near future. Soil in Qatar may not be very fertile, and the water quality is not always great, but as agricultural technologies keep improving, there is no reason for Khalid’s business not to grow.

Income Level
50%
Tech Knowledge
90%
Healthcare
Sports
Rashed
Student & Amateur Football Player
Rashed

Age

14

Status

Single

Country

🇶🇦

About Rashed

Student & Amateur Football Player

Income Level
30%
Tech Knowledge
90%
Logistics
Sports
Salem
Retail Business Owner
Salem

Age

42

Status

Country

🇶🇦

About Salem

Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.

Income Level
90%
Tech Knowledge
50%
Environment
Abdulaziz
Commercial Building Owner
Abdulaziz

Age

46

Status

Country

🇶🇦

About Abdulaziz

Opening in 2022, the mall is expected to receive a high number of visitors in a short period of time. While the design phase is being finalized, the municipality will be closely monitoring energy usage through construction. Moreover, the mall will have to adapt to different seasonal trends including hot summers, unusual opening patterns during Ramadan months, and high visitor traffic from large events. This high-stress of managing this business has left Abdulaziz to retain his heavy smoking habits.

Income Level
90%
Tech Knowledge
50%

User Journey

1
In order to start a sustainable lifestyle, Salem decides to create his Sustainability Readiness Index profile on the mobile app. Salem’s Sustainable Home Ecosystem and Food Sustainability Credits app exports their data into his Index Profile via APIs
2
3
4
5

Potential Service Features

  • Integration of multiple data sources
  • Personalized recommendations
  • Weekly reports
  • Link to Social Media

Implementation Analysis

IMPLEMENTATION TIMELINE

ShortMediumLong

TECHNOLOGY COMMERCIAL VIABILITY

Currently ViableViable in Short TermViable in Long Term

REGULATORY CONDUCIVENESS

FavorableChallengingComplex

INVESTMENT REQUIREMENTS

SmallMediumLarge

Key Implementation Considerations

1

Vendor Selection Identify ones with high competence in UI/UX, data analysis & integration, big data analytics and sustainability & carbon footprint solutions

2

Discovery Phase Research phase to identify existing APIs that can be built on, user response to index scoring, and enablers for use case development

3

Development Collaborative process with MME & other sustainability stakeholders to create the app and integrate data from various parties

4

Testing & Monitoring UX/UI and live focus group assessments to optimize user experience and ensure rapid adoption

Relevant Tech Solutions