
Sustainability Readiness Index
Application that is leveraging input on users’ resource consumption & life habits to determine a personalized carbon footprint index. Users are able to retrieve statistics on main drivers and receive tailored recommendations to adjust their actions

Key Benefits
Identify main drivers on Qatar’s sustainability indicators
to support policy making & prioritize supporting initiatives
Raise awareness on sustainability
& sustainable consumption habits
Simplify governmental assessment of residential and business carbon footprint
with unified index & ease international comparison
Related Personas

Age
31
Status
Married
Country

About Maria
Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.

Age
42
Country

About Khalid
Khalid produces tomatoes, potatoes, cucumbers & eggplant. 17% of vegetables consumed in Qatar are sourced locally and he thinks that the local market size will be on the rise in the near future. Soil in Qatar may not be very fertile, and the water quality is not always great, but as agricultural technologies keep improving, there is no reason for Khalid’s business not to grow.

Age
14
Status
Single
Country

About Rashed
Student & Amateur Football Player

Age
42
Country

About Salem
Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.

Age
46
Country

About Abdulaziz
Opening in 2022, the mall is expected to receive a high number of visitors in a short period of time. While the design phase is being finalized, the municipality will be closely monitoring energy usage through construction. Moreover, the mall will have to adapt to different seasonal trends including hot summers, unusual opening patterns during Ramadan months, and high visitor traffic from large events. This high-stress of managing this business has left Abdulaziz to retain his heavy smoking habits.
User Journey
Potential Service Features
- •Integration of multiple data sources
- •Personalized recommendations
- •Weekly reports
- •Link to Social Media
Implementation Analysis
IMPLEMENTATION TIMELINE
TECHNOLOGY COMMERCIAL VIABILITY
REGULATORY CONDUCIVENESS
INVESTMENT REQUIREMENTS
Key Implementation Considerations
Vendor Selection Identify ones with high competence in UI/UX, data analysis & integration, big data analytics and sustainability & carbon footprint solutions
Discovery Phase Research phase to identify existing APIs that can be built on, user response to index scoring, and enablers for use case development
Development Collaborative process with MME & other sustainability stakeholders to create the app and integrate data from various parties
Testing & Monitoring UX/UI and live focus group assessments to optimize user experience and ensure rapid adoption



