Active Lifestyle Dashboard
Digital solution that incentivizes physical activity by displaying activity progress through a public-facing dashboard which allows for the visualization of participation data
Key Benefits
Increase participation
by providing more visibility and gamifying activity to alter daily lifestyles
Simplify quantification
of health status by using only one health metric - Active Living Index
Improve medical delivery
by integrating the Index with activity achievements and official medical records
Related Personas
Age
31
Status
Married
Country
About Maria
Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.
Age
14
Status
Single
Country
About Rashed
Student & Amateur Football Player
Age
42
Country
About Salem
Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.
Age
34
Status
Single
Country
About Sajit
Sajit moved to Qatar only a few months ago with big hopes. It is his first time trying to make it in a big city, but he is determined to prove that he has what it takes. Not speaking any English nor Arabic is currently his biggest barrier, but as a hard worker, he manages to get by and make a humble living. He is hoping to start a family and have a decent income, one day, here in Qatar.
Age
24
Country
About Sultan
Sultan is an ambitious student pursuing his masters degree in Qatar university. He likes to lead an active life, volunteering and attending events. However, Sultan finds moving around the city inconvenient and feels confined to the family driver and his availability. He would like to feel more independent in his mobility and day to day activities and to be able to practice for his national athletics competitions.
Age
78
Status
Married
Country
About Omar
Being born and raised in Qatar, Omar is now in his late 70’s. His wife, son, and grand daughter/son all reside in the same household. His biggest supporter is his wife throughout the day. Omar needs to see his healthcare provider regularly and follow his recommendations for screening and preventative measures
Age
31
Status
Married
Country
About Maria
Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.
Age
14
Status
Single
Country
About Rashed
Student & Amateur Football Player
Age
42
Status
Country
About Salem
Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.
Age
34
Status
Single
Country
About Sajit
Sajit moved to Qatar only a few months ago with big hopes. It is his first time trying to make it in a big city, but he is determined to prove that he has what it takes. Not speaking any English nor Arabic is currently his biggest barrier, but as a hard worker, he manages to get by and make a humble living. He is hoping to start a family and have a decent income, one day, here in Qatar.
Age
24
Status
Country
About Sultan
Sultan is an ambitious student pursuing his masters degree in Qatar university. He likes to lead an active life, volunteering and attending events. However, Sultan finds moving around the city inconvenient and feels confined to the family driver and his availability. He would like to feel more independent in his mobility and day to day activities and to be able to practice for his national athletics competitions.
Age
78
Status
Married
Country
About Omar
Being born and raised in Qatar, Omar is now in his late 70’s. His wife, son, and grand daughter/son all reside in the same household. His biggest supporter is his wife throughout the day. Omar needs to see his healthcare provider regularly and follow his recommendations for screening and preventative measures
User Journey
Potential Service Features
- • Activity tracking
- •Virtual community
- •Link to social media
- •Data profiling and Analytics
- •Link to medical records
- •Community activity dashboard
- •Link to smart wearables
- •Smart Activity Planner
Implementation Analysis
IMPLEMENTATION TIMELINE
TECHNOLOGY COMMERCIAL VIABILITY
REGULATORY CONDUCIVENESS
INVESTMENT REQUIREMENTS
Key Implementation Considerations
High competence in big data integrations across smart touchpoints and data source entities, being a specialist in gamifying the user journey
Research phase to identify existing APIs that can be built on, entities with useful data and enablers for smart service development, and a concept design phase to develop a comprehensive PoC
To be developed and scaled across all society age and social groups with the aid of targeted marketing
UX/UI testing through focus groups to ensure rapid adoption and optimal functionality performance