National Sports eHub
Fully integrated sports portal that connects individuals to the sports ecosystem, enabling them to check all events and facility information, book classes and facilities, buy sports merchandise, and track their upcoming commitments
Key Benefits
Increase awareness
by connecting everyone to their favourite sports activities, events, and facilities
Improve accessibility
by centralizing all facility and class booking solutions in a single interface
Grow activity
by creating a convenient pathway for citizens, residents, and professionals to access sports
Related Personas
Age
31
Status
Married
Country
About Maria
Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.
Age
14
Status
Single
Country
About Rashed
Student & Amateur Football Player
Age
42
Country
About Salem
Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.
Age
24
Country
About Sultan
Sultan is an ambitious student pursuing his masters degree in Qatar university. He likes to lead an active life, volunteering and attending events. However, Sultan finds moving around the city inconvenient and feels confined to the family driver and his availability. He would like to feel more independent in his mobility and day to day activities and to be able to practice for his national athletics competitions.
Age
22
Country
About Sport Fan
A group of 4 friends (Andrea, Valentina, Elena and Laura) have long waited for this moment to come. Their national team has qualified for the World Cup 2022 in Qatar and they have decided to watch the games live. They would like to explore Qatar, and immerse themselves in the local culture and activities.
Age
78
Status
Married
Country
About Omar
Being born and raised in Qatar, Omar is now in his late 70’s. His wife, son, and grand daughter/son all reside in the same household. His biggest supporter is his wife throughout the day. Omar needs to see his healthcare provider regularly and follow his recommendations for screening and preventative measures
Age
31
Status
Married
Country
About Maria
Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.
Age
14
Status
Single
Country
About Rashed
Student & Amateur Football Player
Age
42
Status
Country
About Salem
Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.
Age
24
Status
Country
About Sultan
Sultan is an ambitious student pursuing his masters degree in Qatar university. He likes to lead an active life, volunteering and attending events. However, Sultan finds moving around the city inconvenient and feels confined to the family driver and his availability. He would like to feel more independent in his mobility and day to day activities and to be able to practice for his national athletics competitions.
Age
22
Status
Country
About Sport Fan
A group of 4 friends (Andrea, Valentina, Elena and Laura) have long waited for this moment to come. Their national team has qualified for the World Cup 2022 in Qatar and they have decided to watch the games live. They would like to explore Qatar, and immerse themselves in the local culture and activities.
Age
78
Status
Married
Country
About Omar
Being born and raised in Qatar, Omar is now in his late 70’s. His wife, son, and grand daughter/son all reside in the same household. His biggest supporter is his wife throughout the day. Omar needs to see his healthcare provider regularly and follow his recommendations for screening and preventative measures
User Journey
Potential Service Features
- •Customizable home feed
- •e-Booking System
- •Link to social media
- •Data profiling
- •Nationwide facility information
- •Automated waiting lists
- •Data profiling
- •Nationwide facility information
- •Automated waiting lists
Implementation Analysis
IMPLEMENTATION TIMELINE
TECHNOLOGY COMMERCIAL VIABILITY
REGULATORY CONDUCIVENESS
INVESTMENT REQUIREMENTS
Key Implementation Considerations
High competence in UI/UX, eCommerce solutions, big data analytics, and data integrations, being aware of local cultural norms and user behavior
Research phase to identify existing APIs that can be built on, entities with useful data and enablers for smart service development, and a concept design phase to develop a comprehensive PoC
To be developed for all sports facilities, merchandise, events, and activity programs
UX testing to ensure rapid adoption, measuring the complete user journey time from site research to booking
Relevant Tech Solutions
