Product Sustainability Guide
Application that informs users on the environmental impact of their purchases. Features include QR-code scanning & a large searchable database of products. Collection of consumer purchase data on a national level will allow authorities to better understand residents’ behaviors and preferences to improve policy making
Key Benefits
Raise awareness
on sustainability of products & sustainable consumption habits in general
Offer a platform to promote local sustainable produce
& strengthen Qatari farmers and food producers
Collect national data
on consumer purchasing preferences supporting effective and environmental-driven policy making
Related Personas
Age
31
Status
Married
Country
About Maria
Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.
Age
42
Country
About Khalid
Khalid produces tomatoes, potatoes, cucumbers & eggplant. 17% of vegetables consumed in Qatar are sourced locally and he thinks that the local market size will be on the rise in the near future. Soil in Qatar may not be very fertile, and the water quality is not always great, but as agricultural technologies keep improving, there is no reason for Khalid’s business not to grow.
Age
14
Status
Single
Country
About Rashed
Student & Amateur Football Player
Age
42
Country
About Salem
Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.
Age
46
Country
About Abdulaziz
Opening in 2022, the mall is expected to receive a high number of visitors in a short period of time. While the design phase is being finalized, the municipality will be closely monitoring energy usage through construction. Moreover, the mall will have to adapt to different seasonal trends including hot summers, unusual opening patterns during Ramadan months, and high visitor traffic from large events. This high-stress of managing this business has left Abdulaziz to retain his heavy smoking habits.
Age
34
Status
Single
Country
About Sajit
Sajit moved to Qatar only a few months ago with big hopes. It is his first time trying to make it in a big city, but he is determined to prove that he has what it takes. Not speaking any English nor Arabic is currently his biggest barrier, but as a hard worker, he manages to get by and make a humble living. He is hoping to start a family and have a decent income, one day, here in Qatar.
Age
42
Status
Divorced
Country
About David
Out from the UK office, David has been working at the same logistics company for many years. He is now a senior manager and responsible of all the company’s activities in Qatar. Due to his role, he visits Qatar about once every month. He is divorced with no kids.
Age
31
Status
Married
Country
About Maria
Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.
Age
42
Status
Country
About Khalid
Khalid produces tomatoes, potatoes, cucumbers & eggplant. 17% of vegetables consumed in Qatar are sourced locally and he thinks that the local market size will be on the rise in the near future. Soil in Qatar may not be very fertile, and the water quality is not always great, but as agricultural technologies keep improving, there is no reason for Khalid’s business not to grow.
Age
14
Status
Single
Country
About Rashed
Student & Amateur Football Player
Age
42
Status
Country
About Salem
Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.
Age
46
Status
Country
About Abdulaziz
Opening in 2022, the mall is expected to receive a high number of visitors in a short period of time. While the design phase is being finalized, the municipality will be closely monitoring energy usage through construction. Moreover, the mall will have to adapt to different seasonal trends including hot summers, unusual opening patterns during Ramadan months, and high visitor traffic from large events. This high-stress of managing this business has left Abdulaziz to retain his heavy smoking habits.
Age
34
Status
Single
Country
About Sajit
Sajit moved to Qatar only a few months ago with big hopes. It is his first time trying to make it in a big city, but he is determined to prove that he has what it takes. Not speaking any English nor Arabic is currently his biggest barrier, but as a hard worker, he manages to get by and make a humble living. He is hoping to start a family and have a decent income, one day, here in Qatar.
Age
42
Status
Divorced
Country
About David
Out from the UK office, David has been working at the same logistics company for many years. He is now a senior manager and responsible of all the company’s activities in Qatar. Due to his role, he visits Qatar about once every month. He is divorced with no kids.
User Journey
Potential Service Features
- •Camera-based Receipt Scanning
- •Promotions
- •Web interface for analysis of consolidated data
- •Sustainable Behavior Guide
- •Link to Social Media
Implementation Analysis
IMPLEMENTATION TIMELINE
TECHNOLOGY COMMERCIAL VIABILITY
REGULATORY CONDUCIVENESS
INVESTMENT REQUIREMENTS
Key Implementation Considerations
Vendor Selection High competence in UX/UI required to offer easy-to-use mobile app; AI-algorithmic to scan products required
Discovery Phase Prepare app based on user feedback feedback, select & design scanning algorithm & database and draft partners and marketing campaign
Development To be developed and scaled across all society age and social groups with the aid of targetted marketing
Testing & Monitoring UX/UI and live focus group assessments to optimize user experience and ensure rapid adoption
Relevant Tech Solutions
