Utility Consumption Challenge
Using gamification to motivate residents in reducing electricity and water consumption. Data from smart meters will feed into the utility’s app to create personalized challenges for residents to compete and earn rewards
Key Benefits
Reduce their electricity and water consumption
Motivate residents to reduce their electricity and water consumption
Raise awareness
on sustainable consumption habits
Increase user engagement on Kahramaa app
by making it more fun for residents to use
Related Personas
Age
31
Status
Married
Country
About Maria
Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.
Age
14
Status
Single
Country
About Rashed
Student & Amateur Football Player
Age
42
Country
About Salem
Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.
Age
31
Status
Married
Country
About Maria
Maria just moved to Doha for the job of her dreams, together with her daughter, born just 6 months ago. Unfortunately, she has to stay away from her husband until he finds a new job in Doha. She’s found an apartment and settled down now, taking on a full-time job while making sure her baby grows up healthy. She’s hopeful and excited about this vibrant city.
Age
14
Status
Single
Country
About Rashed
Student & Amateur Football Player
Age
42
Status
Country
About Salem
Being born and raised in Qatar, Salem is now in his 40’s and the thing he cares about the most is his family. His wife, son, daughter, father and mother all reside in the same household. While maintaining a busy work life, Salem needs to make sure he finds time to cater to his family’s needs, making sure each member of his family is happy and well. Salem makes an effort to spend quality time with his family, usually by attending local events and visiting local attractions. He feels responsible for the well-being of his family.
User Journey
Potential Service Features
- •KahraMaa app integration
- •Personalized challenges
- •National Awards
- •Live data from Smart Meters
- •Link to Social Media
- •e-Commerce rewards
Implementation Analysis
IMPLEMENTATION TIMELINE
TECHNICAL COMMERCIAL VIABILITY
REGULATORY CONDUCIVENESS
INVESTMENT REQUIREMENTS
Key Implementation Considerations
Vendor Selection Due diligence to identify ones with high competence in UI/UX, mobile games & eCommerce solutions, big data analytics, and data integrations
Discovery Phase Research phase to identify existing APIs that can be built on, business partners for user rewards, and enablers for use case development
Development Agile process to prepare roll out to all KahraMaa customers on all major phone OS app stores and as a web browser application
Testing & Monitoring UX testing to optimize games & rewards based on user responses, and ensure reduction in consumption targets are being met
Relevant Tech Solutions
